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Nine Provinces Just Made It Legal to Order Wine Straight From Other Provinces — Here's What It Means for Your Wallet

  July 24, 2026 If you've ever fallen in love with a bottle of wine on an Okanagan vacation and then discovered you couldn't legally have it shipped home to Ontario, that particular headache just got a lot smaller. On Tuesday, premiers from nine provinces signed a formal agreement to open up direct-to-consumer (DTC) alcohol sales across provincial lines. In plain terms: breweries, wineries, and distilleries in one province will soon be able to sell and ship their products straight to your door in another, without routing everything through a provincial liquor monopoly first. The timing isn't a coincidence. The deal landed roughly 24 hours after U.S. President Donald Trump announced a 50% tariff on Canadian wine, beer, and spirits headed south of the border, set to take effect in August. With one export market getting more expensive, provinces are moving to open up the market next door instead. What it means for you: If you live in Ontario, you'll soon be able to legal...
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Black Friday shoppers pulling back on spending

 

 According to a survey by the National Retail Federation, Black Friday sales in the U.S. dropped by 28% compared to 2019, as shoppers avoided crowded stores and opted for online shopping instead.

Here ate the main reasons cited for this trend:

  • Online shopping surge: Online sales on Black Friday reached a record $9 billion, up 21.6% from last year, according to Adobe Analytics. Cyber Monday is expected to be the biggest online shopping day in U.S. history, with sales projected to reach $10.8 billion.
  • Pandemic impact: The coronavirus pandemic has changed consumer behavior and preferences, as people seek convenience, safety, and value. Many retailers have extended their sales period and offered curbside pickup or free delivery options to attract customers.
  • Holiday season outlook: Despite the lower turnout on Black Friday, the NRF predicts that overall holiday sales will increase by 3.6% to 5.2% over 2019, reaching between $755.3 billion and $766.7 billion. However, the uncertainty around the pandemic and the economy could affect consumer confidence and spending.
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