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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...
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Toronto Housing Market Cools Down as Interest Rates Heat Up

 


The Toronto housing market has experienced a sharp slowdown in October 2023, as the high interest rates that have been pressuring the market show little sign of easing. According to the Toronto Regional Real Estate Board The benchmark price of a home in Canada’s largest city fell to C$1.13 million ($815,000) in October, down 1.7% from September, the Toronto Regional Real Estate Board said Thursday. That’s the third straight monthly drop and the fastest pace of decline in 15 months.

The number of sales also dropped 5% from the previous month, to 4,867 transactions, comparable to the deep market freeze of December and January. The TRREB predicts that activity will not rebound over the remainder of the year, as the Bank of Canada repeatedly says that it is prepared to raise interest rates above the current 5% if inflation remains high.

The high interest rates have made borrowing more expensive and reduced the affordability of homeownership for many potential buyers. The TRREB says that the average monthly mortgage payment for a typical home in Toronto has increased by 25% since January 2023, while the average household income has only increased by 2%.

The cooling of the Toronto housing market is in contrast to the national trend, which saw home sales and prices increase slightly in October, according to the Canadian Real Estate Association. However, some analysts warn that the national figures may not reflect the true state of the market, as they are skewed by the strong performance of some smaller markets, such as Halifax and Montreal.

The TRREB says that it expects the Toronto housing market to remain subdued in the near term, as buyers and sellers adjust to the new reality of higher interest rates. However, it also says that there are still some positive factors that support the long-term outlook for the market, such as strong population growth, low unemployment, and high demand for housing.


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