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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...
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Population growth outpaces job creation in Canada

 


Canada’s labour market is facing a challenge as the number of people looking for work is growing faster than the number of jobs available. According to Statistics Canada, employment increased by 25,000 in November, but the unemployment rate rose to 5.8 per cent from 5.7 per cent in October. This is because the population aged 15 and over grew by 870,000, or 2.7 per cent, since the beginning of the year, while the net job gain was only 430,000.

The Bank of Canada has been raising interest rates to curb inflation, but this has also slowed down the economy and the demand for labour. Some economists expect the central bank to start cutting rates in the second quarter of next year to stimulate growth and stabilize the labour market.

The job gains in November were concentrated in the private sector, full-time work, manufacturing and construction. However, some industries, such as wholesale and retail trade, finance, insurance and real estate, saw job losses. Younger workers (15 to 24) also faced higher unemployment than other age groups.

Average hourly wages rose 4.8 per cent year over year in November, matching the increase in October. The Bank of Canada is monitoring wage growth for signs of inflationary pressure. Total hours worked across the economy fell 0.7 per cent in November, indicating a weak performance of gross domestic product that month.


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