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Trump and Zelensky Tout Progress Toward Peace Deal Despite Major Sticking Points

   U.S. President Donald Trump and Ukrainian President Volodymyr Zelensky hold a press conference after their lunch meeting at Trump's Mar-a-Lago club. Former U.S. President Donald Trump and Ukrainian President Volodymyr Zelensky struck an optimistic tone after meeting in Florida, suggesting that negotiations toward a potential Ukraine‑Russia peace agreement are nearing completion. Trump described the talks as “very close,” while Zelensky said the two sides had aligned on the majority of key issues. The meeting followed Trump’s recent call with Russian President Vladimir Putin, which he characterized as constructive. Zelensky emphasized that the discussions were productive and that both leaders share a desire to accelerate the path toward ending the conflict. Despite the upbeat messaging, significant obstacles remain. Unresolved issues reportedly include territorial questions, long‑term security guarantees for Ukraine, and the sequencing of troop withdrawals—topics that hav...
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IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

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