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Susie Wiles’ Revelations Expose Tensions in Trump’s Inner Circle

                                               Susie Wiles is the first woman to serve as White House chief of staff White House Chief of Staff Susie Wiles has offered a rare, candid glimpse into the internal strains of President Donald Trump’s administration , speaking openly in a series of interviews with author Chris Whipple. Wiles, the first woman to serve as Trump’s chief of staff, described the challenges of managing strong personalities and the often turbulent dynamics within the West Wing. Across more than ten interviews, Wiles painted a picture of an administration marked by conflict over immigration enforcement, government downsizing, and the president’s governing style . She characterized Trump as having “an alcoholic’s personality,” despite being a lifelong teetotaler, explaining that he operates with a sense of boundless confidence and...
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IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

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