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Washington Signals Swift Timeline for Iran Operation

US official said that achievable objectives of Operation Epic Fury are expected to last about six weeks. The White House says it expects U.S. military objectives in Iran to be achieved within four to six weeks , emphasizing that Operation Epic Fury is progressing as planned. According to Press Secretary Karoline Leavitt, the campaign has already weakened Iran’s naval capabilities and sharply reduced missile attacks, putting the U.S. “well on its way” toward its strategic goals.  The operation, now in its second week, focuses on dismantling Iran’s ballistic missile infrastructure, degrading its navy, and limiting its pathway to nuclear weapons. Officials maintain that U.S. stockpiles and resources are sufficient to sustain the mission through its projected timeline.  As regional tensions escalate, Washington continues to frame the operation as both achievable and time‑bound, reinforcing its confidence in meeting objectives by early April.
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IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

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