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Europe Grinds to a Halt as Deep Freeze Triggers Massive Travel Disruptions

                                                   KLM scraps 600 flights in Amsterdam on Wednesday as snow continues A powerful cold snap sweeping across Europe has forced widespread cancellations of flights and trains, with conditions expected to worsen through Wednesday. Heavy snowfall, freezing temperatures, and hazardous travel conditions have already caused days of disruption across the continent, and authorities warn that the situation may deteriorate further. Severe Weather Shuts Down Air Travel Dutch carrier KLM announced it will cancel 600 flights at Amsterdam Schiphol Airport on Wednesday as it struggles with persistent snow and freezing conditions. Schiphol, one of Europe’s busiest hubs, has been heavily affected since Friday, with thousands of flights disrupted and de‑icing operations running around the clock. Officia...
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IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

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