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Tragedy Strikes at Turkish Ski Resort: 66 Dead, 51 Injured in Hotel Fire

A devastating fire engulfed the Grand Kartal Hotel at the popular Kartalkaya ski resort in northwestern Turkey early Tuesday morning, claiming at least 66 lives and injuring 51 others. The fire, which broke out around 3:30 a.m. local time in the hotel's restaurant section, spread rapidly, trapping guests on the upper floors. Guests, many of whom were families on holiday during the school semester break, faced harrowing conditions as they tried to escape the flames. Some resorted to jumping from windows in a desperate attempt to flee the blaze, while others used sheets and blankets to climb down from their rooms. The hotel's fire detection system reportedly failed to operate, adding to the chaos and confusion. Emergency services, including 30 fire trucks and 28 ambulances, were dispatched to the scene, but the fire's intensity and the hotel's chalet-style wooden exterior hampered firefighting efforts. The Turkish government has launched an investigation into the incident...
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IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

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