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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...
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Canadians Rally to Boycott Loblaw-Owned Stores Amid Rising Food Prices

 

In a growing movement, deeply unhappy grocery shoppers across Canada are planning to boycott Loblaw-owned stores in May. The frustration stems from rising food prices and profits, which have put major grocers under political and public scrutiny. Here’s what you need to know about this grassroots effort:

  1. The Boycott’s Origins:

    • The boycott gained momentum online, with thousands of shoppers vowing to take their business elsewhere. A Reddit group called r/loblawsisoutofcontrol, created by mental health and addictions worker Emily Johnson, became a hub for people seeking to voice their complaints about Loblaw and other grocers. The group now boasts approximately 56,000 members.
    • While the exact number of participants in the boycott remains uncertain, the Reddit page is filled with posts from individuals who plan to join or have already started boycotting.

  2. Demands and Goals:

    • The boycott organizers have specific demands for Loblaw. These include:
      • Signing a Grocery Code of Conduct: Shoppers want Loblaw to commit to fair practices and transparent pricing.
      • Affordable Pricing: The primary aim is to have a financial impact on Loblaw, the largest Canadian grocer.
    • Beyond financial repercussions, the boycott also aims to educate consumers and draw government attention to the issue.

  3. Local Alternatives:

    • Mississauga resident and community advocate Rahul Mehta is among those fully boycotting Loblaw-owned stores. He hopes the boycott encourages shoppers to explore local, independent grocers rather than simply switching to other large chains.
    • Mehta believes this movement could spark renewed interest in supporting local businesses and demanding real choices beyond the usual Metro vs. Loblaws options.

  4. Loblaw’s Response:

    • While it’s unlikely that Loblaw will fundamentally change its business model due to the boycott, the company is paying attention. Recently, Loblaw reversed a controversial decision related to discounts on products nearing their best-before date after facing public backlash.
    • Loblaw’s president and CEO, Per Bank, acknowledges the shifting behaviors of consumers. The grocer is responding by introducing new promotions and expanding its discount offerings to retain customers.

In summary, the boycott reflects Canadians’ frustration with the grocery industry’s practices. Whether it leads to lasting change remains to be seen, but it highlights the power of collective action in addressing consumer concerns.

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