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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...
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Bank of Canada's Rate Cuts: The Diminishing Appeal of Cash Investments

As the Bank of Canada continues to slash interest rates, the traditional appeal of holding cash in your investment portfolio is rapidly diminishing. With the latest rate cut bringing the benchmark rate down to 3.25%, the returns on cash deposits are becoming increasingly unattractive compared to other investment options.

In a low-interest-rate environment, cash holdings yield minimal returns, failing to keep pace with inflation. This erosion of purchasing power means that investors are better off exploring alternative assets that offer higher potential returns. Equities, for instance, can provide capital appreciation and dividends, while bonds, especially those with longer durations, can offer more attractive yields.

Moreover, the Bank of Canada's indication of a slower pace of future rate cuts suggests that the window for higher interest rates on cash deposits may remain narrow for some time. Investors should consider diversifying their portfolios to include a mix of growth-oriented and income-generating assets to mitigate the impact of low interest rates.

In conclusion, while cash is essential for liquidity and risk management, relying too heavily on it in the current economic climate can hinder overall portfolio performance. It's time to reassess your investment strategy and consider opportunities that can better withstand the challenges posed by persistently low interest rates.




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